Population Statistic: Read. React. Repeat.
Tuesday, October 17, 2021

The National Basketball Association is rolling out a new basketball this season, made of microfiber instead of leather and consisting of two interlocking panels instead of the traditional eight oblong ones, with distinctive seams.

Naturally, there’s been a lot of grousing from players and coaches over messing with such a fundamental element of the game. I’m sure the ball will make for a convenient scapegoat for complaints over decreased shooting percentage and increased turnovers.

But Esquire writer David Walters brings up an unforeseen result of instituting the new-look bouncy-ball (the full article’s not online, unfortunately):

Currently, twenty-five teams feature a ball in their logos, all of which clearly depict the outdated seams. Does that mean they’ll all have to be overhauled? “That’s a great question,” says a member of the New Jersey Nets PR staff. “We hadn’t even thought of that.”

It’s surprising that such a marketing-conscious league like the NBA wouldn’t have taken this factor into account. But it’s also typical of most business organizations, overlooking the crucial marketing details.

Have I mentioned how God-awful I think the majority of NBA team logos are? The majority do indeed include a basketball as a central graphic element in their designs — and, as a result, look downright pedestrian. And yet, league merchandise sells like hotcakes. I guess my sense of popular entertainment graphical style is too high-falutin’ to have mass appeal.

by Costa Tsiokos, Tue 10/17/2006 10:05:03 PM
Category: Advert./Mktg., Basketball
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As the consumer terrain continues to be flooded with double-strength coffees and supercharged energy drinks, younger folks are taking to abusing caffeine supplements, ignorant of the dangers of cumulative overdose.

Whatever happened to the days of ODing on coke or speed? At least that had an illicit sort of glamour to it. Dying from too much caffeine in your system? Pretty pathetic. A sad testament to how inured we’ve become to a constant state of caffeination.

by Costa Tsiokos, Tue 10/17/2006 09:15:18 PM
Category: Science, Society
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