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Thursday, October 12, 2021

feel the burnIt’s the dream of sugarwater addicts everywhere: Pouring that sweet elixir down your throat, and losing weight as a result.

Okay, tell me another one.

But that’s the story behind Enviga, a joint venture of Coca-Cola and Nestlé. It’s a canned cocktail of sparkling green tea, caffeine, calcium and artificial flavors that somehow jacks up your metabolism, leading to increased calorie burn. Sounds like a cross between Slim-Fast and Red Bull.

I’m sure jittery types will be clutching cans of this stuff all day long. I’ll probably be among them, too. Even though the prospect of some sort of carbonated chemical reaction taking place in my innards is slightly unnerving.

- Costa Tsiokos, Thu 10/12/2021 11:56:25 PM
Category: Food, Science | Permalink |

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  1. At least this stuff has a whisper of health to it. I feel like a crack addict clutching the Red Bull during the day! Will definitely try it.

    Comment by Chuck — 10/13/2006 @ 07:34:29 AM

  2. “Whisper” is right. Regardless of any actual healthful properties, the tea ingredient is designed to make people think this is more tonic than junk food. Much like the tea cocktail mini-trend on display in some NYC bars.

    Doesn’t mean I’m not falling for it. I’ll get a chance to sample Enviga soon: It’s rolling out in the Northeast in just a couple of weeks, ahead of a national release in January. Plenty of time to do a product and physiological results review here!

    Comment by CT — 10/13/2006 @ 10:21:06 AM

  3. MY ENVIGA EXPERIMENT

    Despite the skepticism I displayed last month over the calorie-burning claims, I knew I would get my hands on the first can of Enviga I came across. How could I resist an ECGC/caffeine/calcium concoction, presented in a stylishly-colorful can?
    I fou…

    Trackback by Population Statistic — 11/15/2006 @ 11:46:16 PM

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