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Wednesday, September 27, 2021

by degrees
They ditched the “Phoenix” signifier years ago, but the Arizona Cardinals find themselves tagged with their home state’s largest city once again. The team’s sparkling new roost in Glendale will be rechristened University of Phoenix Stadium, after the for-profit higher education company ponied up $154.5 million over the next 20 years for the privilege.

Yes, fans in the desert are rolling their eyes, both over the crass commercialism and the unwelcomed school ties.

On top of all that, while the proximity of the city of Phoenix would seem to make this a most appropriate product placement, the potential for confusion probably trumps that. Fact is, U of P is going to be so nondescript in this branding that this ranks right up there with the Monster Stadium misfire in San Francisco.

- Costa Tsiokos, Wed 09/27/2006 11:58:47 PM
Category: Advert./Mktg., Football, SportsBiz | Permalink |

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