Population Statistic: Read. React. Repeat.
Monday, September 25, 2021

cute snippernot-so-cute snipper
Yes, I realize Discover Card’s “What If” little scissors are supposed to be Fantasia-grade cute. And I appreciate the thought Discover and the Martin Agency put into the conceptualization.

But, sorry. I look at the TV spot, and I still see the scary-ass Zuni voodoo dolls from my B-grade movie memories. Fortified, I guess, by the prospect of credit card debt. Yaaaggghh!

As I figured, the key to dulling the potentially malevolent cutting tools was the background music:

To avoid any sense of foreboding, the TV commercials use an “unapologetically celebratory” soundtrack, [Martin creative director Hal] Tench says, created by a music production company called Horrible Music, which gives the sense the scissors are “objects on a mission” rather than menacing.

Hmm. My imp of the perverse is tempting me to remix this commercial, subbing in a more ominous musical track, in the style of Sleepless in Seattle as a horror movie. The hour’s getting late for me, but if you’d like to take a crack at it, here’s the QuickTime clip.

- Costa Tsiokos, Mon 09/25/2006 11:15:49 PM
Category: Advert./Mktg., Movies | Permalink |

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