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Friday, September 15, 2021

How do TV advertisers get their messages across when they know a segment of the audience is regularly fast-forwarding with their digital video recorders? They make the television commercial more eyecatching — by making it less lively. FX Channel will be showing a still image for an entire 30 seconds in a promo for its upcoming series “Brotherhood”.

Basically, the lack of true video motion means that the image, and thus the advertising pitch, still gets across. In fact, it will probably stand out even more, tucked in with all the typical moving-picture content on screen. Therefore, it’ll probably prompt many a DVR viewer to actually stop and view at normal speed.

Very inventive. It’ll lose its effectiveness if everyone starts doing it, but if it’s successful, we could see a significant shift in the standard structure of the TV commercial.

by Costa Tsiokos, Fri 09/15/2006 07:49pm
Category: TV, Tech
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Take my fondness for puns, give it an X-rated spin, and you get a 400-odd list of funny porn-flick titles, based off well-known Hollywood releases.

Among my favorites: No. 351, Aim It On Rio; and No. 358, For A Fistfull, She Hollers. (Preceding two links are safe for work, or anywhere else for that matter; I think it’s more informative to point to the actual inspirations.)

Not quite the same sensation as watching the actual porno. But fun nonetheless.

by Costa Tsiokos, Fri 09/15/2006 07:07pm
Category: Comedy, Movies
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Anyone who’s familiar with “Entourage” knows about the plotline in the show involving the release of a major motion picture based on DC Comics superhero Aquaman.

So news that Marvel’s own fish-man, The Sub-Mariner, is now slated to get the big-screen blockbuster treatment in real life naturally draws comparisons. (That’s “real life” as in it’ll be a film that shows in your local theater and show up on on DVD shelves; I don’t want to presume that this world is any more genuine than television…)

Aside from the obvious mirror-image in terms of character traits, another weird parallel: Sub-Mariner is going to be directed by Jonathan Mostow, who directed Terminator 3 and is attached to helm Terminator 4. In “Entourage”, uberdirector James Cameron, who directed the first two Terminator flicks, plays himself as director of the fictional Aquaman movie.

Could it get any weirder? I suppose if Arnie gets cast as Namor of Atlantis, that would complete the meta-fictional freakout. Unless Vincent Chase becomes available…

I’m not sure how this blends in, but the sensation that the aborted “Aquaman” WB pilot has become on iTunes Store is probably in this aquatic mix.

by Costa Tsiokos, Fri 09/15/2006 06:43pm
Category: Movies, Pop Culture, TV
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