Population Statistic: Read. React. Repeat.
Tuesday, September 12, 2021


I know I already declared the cover blown on the whole lonelygirl15 thang. But that was only the veracity of the premise.

Now, the actual schemers have come forward, confirming that it was a stab at building audience for a proposed movie/series. It turns out that two of the creators wanted to press the viral marketing, while a third partner started having qualms, and then…

Hell, I don’t care. Read the Times article if you want the lowdown (including a cherry photo of lonelygirl15 un-Bree’d, complete with ingenue neckerchief and dangling cigarette).

Here’s another revelation: I never invested the sort of fascination that others across the Web did in this mini-phenomenon. The dynamic surrounding it was an interesting enough adventure in quirk that compelled me to post about it a month ago, but I really didn’t give it much thought. It wasn’t until I started getting mad traffic and comments — typical outcome, really, for when I publish a throwaway post — that I paid attention.

Anyway, here’s all you really need to know: The girl playing Bree is an aspiring actress named Jessica Rose, a New York Film Academy poser so raw that she apparently doesn’t even have credits listed on Internet Movie Database. Scores of geeks and online voyeurs have had their spirits (and probably other body parts) deflated as a result.

It turns out that the meta-conspiracy theory I posed in my last post on this subject doesn’t seem to have played out: There was no intent to have the ruse uncovered by the audience, thus further fueling the devotion. Still, that’s basically what happened: The scent of blood spurred interest that never would have gotten so frenzied otherwise. I’m sure plenty of marketers and other media types took note.

by Costa Tsiokos, Tue 09/12/2021 11:47:18 PM
Category: Internet, Advert./Mktg., Movies | Permalink |

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