Population Statistic: Read. React. Repeat.
Monday, September 11, 2021

scissor sister
Call it a case of unfortunate embedded mental imagery.

When most people view the television commercial for Discover Card’s “What If” campaign, they see little walking scissors, rendered cutesy by whimsical background music and images of toddlers “feeding” them credit cards to cut up.

Me? The sight of ankle-high animated blades brings to mind those creepy little Zuni dolls from my childhood movie watching.

So no, I don’t believe I’ll be signing up for a Discover Card anytime soon.

- Costa Tsiokos, Mon 09/11/2021 08:47:18 PM
Category: Advert./Mktg., Movies | Permalink |

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  1. SHEAR MADNESS: STILL ZUNI TO ME

    Yes, I realize Discover Card’s “What If” little scissors are supposed to be Fantasia-grade cute. And I appreciate the thought Discover and the Martin Agency put into the conceptualization.

    But, sorry. I look at the TV spot, and I still see the scary-ass Zuni voodoo dolls from my B-grade movie memories. Fortified, …

    Comment by Population Statistic — 09/25/2006 @ 11:16:39 PM

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