Population Statistic: Read. React. Repeat.
Saturday, September 02, 2021

moving picture
I never saw this before… CBS has installed outdoor video monitors at selected subway stations. The one pictured above, at 57th Street and 6th Avenue, was playing a loop of the network’s upcoming Fall season, including series premieres and the coming of Katie Couric.

Seeing video where you’re accustomed to seeing just another print ad is enough to catch the eye. So I guess it’s accomplishing its mission.

My first thought was that these displays are prime targets for vandalism. They are encased in reinforced plexiglass, so they’re not as fragile as they appear from a distance. We’ll see how they fare over the next couple of weeks.

I can’t find any media background on these installations, unless this Bluetooth-delivered ad system that CBS is rolling out in Grand Central is part of the same initiative. Maybe these monitors have made prior appearances?

by Costa Tsiokos, Sat 09/02/2021 06:37pm
Category: Advert./Mktg., New Yorkin', TV
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buns hun
There I am, innocuously grabbing lunch at the edge of Hell’s Kitchen (’cause that’s how I roll), when the above truck rolls by.

Why did it catch my attention? It ain’t because of Georgi vodka, nor particularly because of the bikinied posterior that’s promoting it (although I’ve seen less appealing imagery on the sides of trucks). Rather, it’s because of the controversy this ad has been generating, with the Metropolitan Transportation Authority already having banned it.

“There is nothing wrong with these ads on taxis,” said Martin Silver, president and CEO of Star Industries, which distributes Georgi vodka. “I hope that these ads are a hit and that Mayor Bloomberg and MTA just ‘butt out’ of our business.”

But Kanta Singh, a 42-year-old Empire State Building supervisor from Queens, said the ads are not appropriate for kids.

“I wouldn’t want my children looking at these ads,” said Singh. “This is why I’m scared to take my kids into the city because I fear that they may see images like these on taxis.”

If this ad keeps stupid people and their kids out of the city, then I’m definitely onboard with it.

It’s no small wonder why Silver is so committed to this ad. Fact is, he’s very close to the owner of that butt:

He said the bikini-clad model is his daughter, Laurie Adams, a 36-year-old promotions and advertising manager at Star Industries.

“Best buns in the city,” he said. “Her friends call her ‘buns’ now.”

It’s nice to see a father get behind his daughter like that. (Sorry, couldn’t contain that pun…)

by Costa Tsiokos, Sat 09/02/2021 06:20pm
Category: Advert./Mktg., Food, New Yorkin'
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