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Thursday, August 31, 2021

Today I overheard some business jargon that tickled my business-news fancy: Shadow revenue.

What is it? Good question. Contrary to my initial belief, it does not refer to album sales for DJ Shadow

Web references to the phrase are thin. Even Economist.com falls short, offering only a tidbit on “shadow price”, which turns out to be merely a synonym for the already-reviewed “opportunity cost”.

But as it was explained to me, “shadow revenue” refers to the net proceeds from a transaction, that turns out to yield a percentage of a percentage of a percentage. In other words, an amount so miniscule and hard to calculate that, while it goes down in the books as sales activity, it’s hardly enough to make a dent.

Good enough for me. Anyone else want to take a stab?

- , Thu 08/31/2006 10:44:23 PM
Category: Pop Culture, Business, Wordsmithing | Permalink |

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  1. In other words, an amount so miniscule and hard to calculate that, while it goes down in the books as sales activity, it’s hardly enough to make a dent.

    You mean like revenue from Google AdSense?

    Comment by tim — 09/01/2021 @ 04:55:54 PM

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