Population Statistic: Read. React. Repeat.
Monday, July 10, 2021

Yahoo! Buzz Log is peeved about the preponderance of colon-extended movie titles:

We don’t know how it began, but the parade of movies with long titles needs to stop. From kid films (Garfield: A Tale of Two Kitties) to action flicks (Fast and the Furious: Tokyo Drift) to alleged comedies (Talladega Nights: The Ballad of Ricky Bobby), no genre has escaped the trend.

There is a reason for this stretching-out: Studies in movie marketing suggest that sequels with subtitled tags perform better than the traditional numbering routine:

Sequels with numbers in their title (Daredevil 2) may have a worse reception than sequels with new names (Daredevil: Taking It to the Street).

I know, this sequel formula doesn’t account for Talladega Nights. And that Garfield sequel bombed. Still, I can see logic: Not using the numeral assuages that audience segment that suspects a milking of an already-done concept, while still delivering valuable familiarity to fans of the original. It’s win-win.

Besides, given the $135.6-million success of Pirates of the Caribbean: Dead Man’s Chest this past weekend, I’d say we can look forward to plenty more of those colons on movie marquees.

by Costa Tsiokos, Mon 07/10/2021 11:59:59 PM
Category: Advert./Mktg., Movies
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How’s that small college supposed to compete with big universities to attract prospective students? Increasingly, they’re instituting (and re-instituting) NCAA football programs, which are considered quick-fix galvanizing components of the long-lasting college experience.

“When you recruit a halfback, you get a few of his male friends, maybe his sister and his sister’s boyfriend, too,” said JoAnne Boyle, president of Seton Hill University. A 123-year-old former women’s institution in Greensburg, Pa., Seton Hill added football last year.

“I could have started a spiffy new major of study, spent a lot of money on lab equipment and hired a few new high-powered professors,” Dr. Boyle said. “I might have gotten 25 more students for that. And I couldn’t have counted on that major still being popular in 15 years.

“Instead, I started a football team, brought in hundreds of paying students, added a vibrant piece to our campus life and broadened our recognition factor. And in the long history of American higher education, one thing you can count on is football’s longevity. Football is here to stay.”

Come for the pigskin, stay for the bachelor’s degree!

The funny thing is that for years, football programs at smaller schools were an endangered species. Because an institution with only a couple thousands students couldn’t hope to put together a top-flight Division I squad, and that Div. II and III competition wasn’t considered noteworthy enough to be an attraction for current students or alumni, football often became hard to justify on a cost basis.

What’s changed? I guess the breadth and depth of football fandom has reaped a lucrative market for all things gridiron. In addition to the appeal for the student body, clothing merchandising has a huge appetite for a variety of team colors/logos, and as long as the school/team really exists, it’s got the cache to be a strong seller. There’s the revenue stream a small school needs.

This trend soon may be affecting me. Dinky little Eckerd College, my alma mater, has been on a sports-promotion kick ever since new President Donald Eastman came on board a couple of years back. The school’s never had a football squad, and was founded with the intention of never having one. Sports has purposely been a secondary part of the Eckerd experience; the most glory it gets is when its Division II baseball and/or hoops teams make a little noise in their conferences every few years.

But when I drove through the St. Petersburg campus a couple of weeks ago, during a brief visit, I spied a couple of goalposts set up on the far edge of the school’s athletic complex! I figured that was a harbinger of things to come, and this article tells me I’m right.

by Costa Tsiokos, Mon 07/10/2021 05:45:10 PM
Category: College Years, Florida Livin', Football
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