Population Statistic: Read. React. Repeat.
Saturday, May 20, 2021

round three
Astute visitors today will notice a new wrinkle on this blog: An additional AdSense box, placed at the bottom of the posted content and/or the page (depending on whether you’re looking at a single-post page or a multiple-post one).

What can I say? I live in New York now; it’s a tad more expensive than Florida.

Actually, I’ve been wanting to add another for a while. The existing ad units in the top and top-left of this site — implemented some nine months ago — have been performing pretty well. Since Google allows placement of up to three boxes on a page, I figured I was practically losing money in not taking things to the limit. I could even throw in a couple of referral banners and text-link units, but for now, I’ll stick with the traditional boxes.

What prompted me today was this Inside AdSense mini-case study about how border-less boxes seem to pull in more revenue than bordered ones. I don’t experiment as much with the advertising options on this online space as I’d like, so I’ll take the opportunity to test the clickthru effectiveness of different layouts. And, depending on performance, it’ll provide some fodder for a future post.

A secondary reason: The lack of a true footer for this blog layout always kind of bugged me. It’s obviated somewhat by the way multiple posts stretch the vertical on this page; but still, scrolling all the way down to page’s end and seeing nothing but that last post signature and white space always made me wince a bit. My old blog had a footer, and strictly from a stylistic perspective, it served to complete the page layout. An adbox isn’t an ideal solution, but short of some template tinkering that I’m not inclined to do right now, it’s good enough.

I’m curious to see how this third box performs. I decided on the 336×280 large rectangle because it’s one of the better-performing units in the AdSense roster. Plopping it well below the fold on most monitors seems to negate that, but some studies suggest a footer ad actually has something going for it:

For example, on pages where users are typically focused on reading an article, ads placed directly below the end of the editorial content tend to perform very well. It’s almost as if users finish reading and ask themselves, “What can I do next?” Precisely targeted ads can answer that question for them.

Yes, it’s a bit tricky, but who am I to resist online readers’ need for that next convenient clickthru spot?

Anyway, as with previous posts on this subject, this one’s purpose is mainly as a record for the start date to this experiment. If anyone else finds it useful, it’s a bonus.

by Costa Tsiokos, Sat 05/20/2006 02:59:31 PM
Category: Bloggin', Advert./Mktg. | Permalink |

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