Population Statistic: Read. React. Repeat.
Friday, May 19, 2021

head to head
I’ve yet to catch the Gatorade “Big Head” commercial that’s burning up this blog’s traffic logs.

But since everyone’s ending up here (actually, here, about Gatorade’s “Winning Formula” video-trickery), I might as well post a little something about it, along with that link to the grainy YouTube version. (Oddly, it doesn’t appear to reside on Gatorade’s official online ad gallery; must be why so many people are Googling for it.)

It’s as funny as video-superimposed heads of Derek Jeter and Kevin Garnett on little-kid bodies can be. Having trash-talk in children’s voice coming out of their mouths was a nice extra touch.

I was chagrined that no NHL players were represented in this spot. At first I figured, it’s showing off summertime sports, and hockey would be an odd fit. And I considered that the NHL is probably at its lowest point, clout-wise, in relation to the other major league team sports as it’s ever been — and that’s saying something.

But then I realized: Powerade is the official sports drink of the NHL. Hence the omission of puckheads from the Gatorade cuteness. Too bad; a toothless hockey player would be a nice addition.

by Costa Tsiokos, Fri 05/19/2006 09:46:39 PM
Category: Advert./Mktg. | Permalink | Feedback (1)

Trying to wean off the bean, but suspicious about what lurks below that orange-topped carafe of java? Chemist Jack Ladenson comes to your rescue with an idea for an on-the-go drink dipstick that will change color according to the caffeine content of the liquid tested.

What he envisions is something that might work similar to a home pregnancy strip.

“We hope to configure a test that could be used by anybody,” said Mr. Ladenson, who is leading a group of scientists at Washington University in the effort.

Comedic potential aplenty for any ladies who get their caffeine- and pregnancy-check strips mixed up…

by Costa Tsiokos, Fri 05/19/2006 09:16:50 PM
Category: Food, Science | Permalink | Feedback