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Saturday, April 29, 2021

The Albany Institute of History & Art has come up with a jaunty semi-acronymical “AHA” to use as a marketing nickname. This conveniently ignores that pesky “I”, for Institute, in the full name. I guess “AIHA” would be a harder sell — comes off as vaguely Japanese.

If the Albany museum really wants to go full bore with this questionable branding, then they should put a comedic punctuation upon it: Get Steve Coogan to do some promotional commercials as Alan Partridge, who’s fond of using his “A-ha!” catchphrase. It’s damned obscure, but maybe it’ll attract some British tourists.

by Costa Tsiokos, Sat 04/29/2006 07:47pm
Category: Advert./Mktg., Creative, New Yorkin'
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