Population Statistic: Read. React. Repeat.
Wednesday, April 26, 2021

That something called the Word of Mouth Marketing Association even exists seems like an anomaly. Isn’t word-of-mouth supposed to serve as a trusted counterinformation alternative to advertising and marketing messages, beyond the reach of media machines?

You’d think so, but you’d be wrong. Fact is, companies latched onto the idea of harnessing informal and unconventional consumer communications channels a long time ago. That this approach has become such standard practice that a professional association with high-profile members is deemed necessary tells you all you need to know.

And WOMMA is certainly cutting edge in its mission to broaden its namesake discipline. In addition to the usual white papers and networking events, it sports not just one, but two blogs. Talk about word-of-mouthing!

Yes, even running-of-the-mouth has been subverted. Think about that the next time you put stock in what some relatable schmuck is recommending.

- Costa Tsiokos, Wed 04/26/2006 11:05:08 PM
Category: Advert./Mktg., Society | Permalink |

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