Population Statistic: Read. React. Repeat.
Tuesday, April 25, 2021

It seems that London-based HSBC is intent upon plastering its “Different Points of View” advertising campaign onto every New York City transportation hub possible.

Just about every subway car I’ve ridden lately has had as much as an entire upper-banner full of the distinctive double-image ads for the bank. Not content with just the mass transit system, HSBC has now contracted with the Port Authority to make itself the exclusive non-airline advertiser at JFK International Airport, and is working on the same arrangement at the La Guardia and Newark airports.

I have to admit, it is an ideal medium for a sales message, precisely because of this:

“When you get off a plane or on a plane, you have that same first image,” [HSBC’s U.S. division chief Martin J. G.] Glynn said. “It’s a powerful first image.”

I’d say moreso when you get off a plane and come through the gate, you tend to be more impressionable to the sensory stimuli you encounter. Even if you’re coming into an airport you regularly travel to and from, the natural decompression from a long airline flight tends to lower your sales resistance. A cherry spot in an airport gate is a great exposure spot, and makes that image so powerful. Not to mention the sheer volume of people moving through on a regular basis.

- Costa Tsiokos, Tue 04/25/2006 11:20:05 PM
Category: Advert./Mktg., New Yorkin' | Permalink |

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