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Monday, April 17, 2021

Living up to its own raison d’etre, the recent extortion scandal that’s embroiled the New York Post’s Page Six has garnered the gossip column more buzz than it’s ever been able to generate on its own merits.

It must be true: There’s no such thing as bad publicity.

The latest study of the Big Apple’s favorite dirt-disher is its role as a biz buzz channel, with key sectors dependent upon Page Six exposure for their business’ success.

Page Six certainly can’t move markets or knock Wall Street for a loop. But in those New York industries where buzz matters — hotels, media, fashion, real estate — the right blurb can have a more profound impact than any number of deeply reported articles in more sober newspapers.

Which hotel is on the rise and which downtown restaurant is now passé? Is the new condo development on the West Side an A-list address? Has that heat-generating magazine editor begun to cool? Page Six is the first postmodern gossip column, combining the frivolous and the portentous to become a blunt force in the business narrative of the city.

Again, it doesn’t matter so much what they’re saying about you — so long as they’re talking.

by Costa Tsiokos, Mon 04/17/2006 11:03pm
Category: Business, New Yorkin', Publishing
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