I’ve already made note of this, but I still can’t get over it: Everywhere I look in the Big Apple, I keep seeing people dressed in The North Face duds.

With winter finally departing, I’m guessing I won’t see quite as much of this mostly-winterwear in the months to come. But at this point, even an occasional sighting will be enough to rivet my attention, and there’s always someone on the street who’ll wear a snowcap year-round.

Rather than puzzle over this further, I’m considering making a sport of all my North Face sightings. Whenever I spot someone displaying the label, I’ll walk right up to them, point out their garb, and then hand them one of my blog business cards as a sort of prize. The catch: I’ll jot down a link to my previous North Face post, in the hopes that these folks will log in and leave a comment or two about the subject.

Hey, it’s as good a way as any to burn off the few remaining cards I’ve got. I’d have to devise a way to shorten that post permalink to something managable; I’m sure there’s a plugin or script that would allow me to redirect from something like “populationstatistic.com/northface” (useful for promotional purposes).

I’ll have to noodle with this.