Population Statistic: Read. React. Repeat.
Saturday, April 01, 2021

I can’t pinpoint it, but somehow, when April Fool’s Day falls on a weekend, it seems to blunt the whole concept. Seems like too much work to erect a hoax on a day off.

Maybe others feel the same way. I’ve noticed only a small scattering of media pranks: Some British silliness, and a bit of tired techie-Web spoofs. Yawn.

I did see some highlight from yesterday’s “The Best Damn Sports Show”. Tom Arnold and Michael Strahan got into a fake bitch-slapping fight, from the comfort of their set chair. Since I never watch that dreck, I guess I missed out.

Maybe next year’s All Fool’s Day will be livelier for me.

by Costa Tsiokos, Sat 04/01/2021 09:46 PM
Category: General
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bust a groove
When Visa rolled out its new TBWA\Chiat\Day-developed “Life Takes Visa” campaign (replacing the decades-old “Visa — It’s Everywhere You Want It To Be”), I thought the slice-of-life television spots were pleasant enough. But they were hardly head-turners.

But they’ve got my head spinning now, with their wonderfully inventive “Worm/Recycling” spot. You take a faux flip-book animated worm, play Afrika Bambaata’s “Looking for the Perfect Beat”, have him start doing a limbless King Tut break (it’d be too obvious for him to do The Worm the whole time, I guess), and I’m sold. Major snaps for including the classic cardboard box breakdance pad, along with the oldstyle boombox.

There is, naturally, a YouTube-hosted video clip of said commercial, uploaded by none other than Steve Hall of Adrants. Hall also provides the creative particulars:

The commercial was created by TBWA\Chiat\Day and the nifty special effects work was done by Brickyard VFX which did the special effects on the Comcast Slowskys ad.

If Hall, or anyone else, can provide a freestanding video file of this one, for easy transference to my iPod, I’d be your best friend forever (in Internet time, anyway).

by Costa Tsiokos, Sat 04/01/2021 11:44 AM
Category: Advert./Mktg., Pop Culture
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