Population Statistic: Read. React. Repeat.
Friday, March 31, 2021

More people willing to cough up dough for Sirius equipment and subscriptions, that is. The King of All Media is peeved that he hasn’t converted more listeners to satellite:

“I was just at my psychiatrist and I said, ‘I just got great news: We hit the 4 million mark. And I’m angry. It should be 20 million,’” Stern says in [this week’s Entertainment Weekly], on newsstands Monday.

“It’s insulting to me that everyone hasn’t come with me. I take it personally,” he says.

“I want to say to my audience… ‘You haven’t come with me yet? How dare you? We’re up to wild, crazy stuff, the show has never sounded better. You cheap bastard!’”

A provocative stunt by Stern, with low risk: It’s not going to lose him any existing subscribers, even if unlikely to challenge many to ante up. Even if calculated, I’m sure it served as an effective personal vent. But even calculating in a massive ego, even Stern should have known that the critical mass to be achieved with his move to satellite wouldn’t be that critical. Besides, 4 million is nothing to sneeze at.

If Stern really wants to juice up the numbers, he needs better exposure. The fact is, satellite programming has no presence to those who aren’t already subscribing. The perfect outlet: A television show! Getting back on E! is pretty well out of the question, considering his current court hassles with his old bosses; but I’d definitely tune in for a rebirth of his old show on some other cable station. A five-day-a-week video recap of his show would create a steady stream of new sign-ups. Definitely an avenue to reopen.

by Costa Tsiokos, Fri 03/31/2006 07:36:30 PM
Category: Radio
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