Population Statistic: Read. React. Repeat.
Sunday, March 26, 2021

How do you flatten out the idea-conceptualization machine in the average corporate environment? Rhode Island’s Rite-Solutions has come up with Business Innovation Factory, an internal stock market-like setup where employee ideas are posted and then allowed to either thrive or die in the court of opinion (backed up by money credits that are used to invest in the mock stock).

The structure led to a couple of lucrative product lines for Rite-Solutions, as well as requests from other companies to license the system.

This case study brought to mind the recently-concluded “wisdom of crowds” attempt at The Business Experiment. Maybe there’s something to be said for democracy within capitalism.

by Costa Tsiokos, Sun 03/26/2006 11:53:20 PM
Category: Business, Creative
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“I Love NY”. “Virginia Is For Lovers”.

And now, “SayWA”?

That’s the slogan Washington State has come up with to brand its tourism initiatives. But despite having a lot of research behind it, the compact tagline is getting savaged, especially in-state.

The problem lies in the ambiguity of the five-letter brand:

There are two ways to run a tourism campaign, says Daniel Fesenmaier, a professor at Temple University’s School of Tourism and Hospitality Management.

“You can have the instant recognition, the ones that make everyone say, ‘That’s brilliant,’ like Las Vegas and ‘What happens here stays here,’ or ‘I love New York’ — phrases that have inherent meaning and are understood from the get-go,” Fesenmaier says.

“Or you can take a phrase that doesn’t intrinsically mean anything — ‘Exxon,’ for instance, and ‘SayWA’ might be an example of this — and with the right advertising, the right architecture, create the value. But that takes money.”

Fesenmaier says SayWA might evoke the intended response from residents of nearby states — Oregonians or Californians. But that might not be the case for people who live farther away. Fesenmaier lives in Pennsylvania. His response to SayWA: “You might as well be speaking Chinese.”

I didn’t think of a foreign language when I initially read about this. But I did mentally read “SayWA” as being pronounced “say-doubleyou-ay”, with the intentional syllabic rhyme. Which suggests that the first impression of the “WA” abbreviation may not necessarily be of Washington’s postal code. So I guess it is confusing.

by Costa Tsiokos, Sun 03/26/2006 11:06:06 PM
Category: Advert./Mktg., Business
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Media Bistro offers up a couple of multiweek “boot camp” courses on men’s and women’s magazine writing. The aim is to knock out tailored, deadline-friendly copy for either targeted media.

Notice how each magazine type is pitched, according to Media Bistro. For men:

To many writers, cracking the club of men’s magazines is the professional grail — an opportunity to write gutsy pieces, work with storied editors and rub shoulders with the best journalists in the business… You’ll also learn how to develop a voice, a way to speak directly to the reader, like two buddies sitting on bar stools and swapping stories.

For women:

From Glamour to Good Housekeeping, women’s magazines are among the most lucrative and high-profile markets, which is why this is one of our most popular classes. In this intensive workshop, you will learn how to wow editors in the so-called “pink ghetto” with the stories they want (and need)… The pieces that you will complete usually include a short service piece, a q & a, a quiz, a personal essay, a long service piece, and a human interest piece (an “as told to” or narrative).

The language of the genders.

by Costa Tsiokos, Sun 03/26/2006 10:42:03 PM
Category: Publishing
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