Population Statistic: Read. React. Repeat.
Monday, March 13, 2021

Media companies are looking to buy their way into all the hot online spots, but the acquisition terrain isn’t looking particularly promising, with midsized Web properties unavailable or valued too nebulously to buy up.

I’d like to take this opportunity to remind any and all media M&A sniffers that this here website is perpetually and unashamedly For Sale, for the right price. Make me an offer, yo.

Of course, I might have to build up a bit more of an audience first:

For a Web site to pique the interest of mass-market advertisers, it needs to have at least a million unique visitors a month; to be considered a major takeover candidate, it needs to have five million unique visitors, said Sharon Wienbar, a managing director with BA Venture Partners, a Silicon Valley venture firm that invests in Internet content companies…

[Tribe Networks’ Mark] Pincus noted that to reach a narrowly defined audience, the cost for having an advertisement seen 1,000 times, an advertising industry standard measure, was $20 to $50. An example, he said, would be visitors to a major portal’s finance page.

He said that to reach broader audiences with specific interests — like the people who visit a job search site — ads command $4 to $10 per thousand impressions, a “huge jump” from $1 or $2 just two years ago.

To reach general audiences, like the masses who use Myspace.com on a regular basis, he said the price has jumped to $1 or $2 per thousand impressions, from pennies.

Maybe I should start giving away iPods or something…

- Costa Tsiokos, Mon 03/13/2006 10:44:53 PM
Category: Internet, Business | Permalink |

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