Population Statistic: Read. React. Repeat.
Saturday, March 11, 2021

There’s a bizarre little TV spot currently running for Milky Way. It involves a guy getting the door shut in his face after a date, him slumping back into car, and reaching into the glove compartment for his comforting Milky Way bar.

When he rips off the top of the wrapper, there’s a miniature woman in place of the chocolate bar. She coos to him, “Why so blue, panda-bear?”

And he dejectedly responds with, “Whatev.”

And for some strange reason, that is what ruins my suspension of disbelief. Not the emergence of a tiny, exotic-looking and -sounding (is that a French accent? Spanish?) hottie from the Milky Way wrapper. Not her declaration that the guy is a “buffet of manliness”. Not his over-the-top goofy reaction to this affirmation, or his subsequent bite of the candy bar.

No, for me, the part that rings untrue is that this schlub, who looks to be in his mid-30s, with a vaguely Gabe Kaplan-sans-afro look, would be hip enough to use the slang “whatev” instead of the standard “whatever”. That’s what loses it for me.

And yet, I still want a Milky Way right now.

- Costa Tsiokos, Sat 03/11/2021 01:13:18 PM
Category: Advert./Mktg., Food | Permalink |

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  1. Makes you wonder what would have happened had he ripped open a Snickers bar.

    Comment by CGHill — 03/11/2021 @ 11:07:22 PM

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