Population Statistic: Read. React. Repeat.
Thursday, March 09, 2021

THE BIG SOUR SNAPPLE

It sounded like a good idea two and a half years ago. But it seems New Yorkers don’t guzzle their juggs of Snapple the way they used to: Disappointing sales in government facilities led to City Hall revising the marketing deal, reducing its value to $33 million over five years — down from the original $126 million.

So much for the strategy behind city-wide pouring rights.

- Costa Tsiokos, Thu 03/09/2021 10:58:01 PM
Category: Advert./Mktg., New Yorkin' | Permalink |

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