Population Statistic: Read. React. Repeat.
Wednesday, March 08, 2021

for real
It seems like every blogger in creation has linked to the video clip of a live-action recreation of “The Simpsons” opening sequence. Many have marveled at the attention to detail in what’s presumably an Internet-borne labor of love.

There’s a reason why it’s so detailed: It’s a professional job, commissioned by Fox itself. The network got UK ad agency Devilfish to make the short as a TV promo for British audiences, and News Corp. marketers released it on the Web as a viral campaign. (There already was a tipoff that it came from the other side of the Atlantic: The Marge and Maggie driving sequence curiously featured a car with a right-side steering wheel.)

Would the wide appreciation the short’s received be diminished had people known it was a corporate product? I don’t think so. It’s still a clever homage to the animated series. And there’s no better parody than self-parody!

- Costa Tsiokos, Wed 03/08/2021 11:52:53 AM
Category: Internet, Advert./Mktg., TV | Permalink |

Trackback this entry: Right-click and copy link
Feedback »
Leave a comment


PLEASE NOTE: Various types of comment moderation may be triggered once you hit the "Say It!" button below. Common causes for this are the inclusion of several hyperlinks and/or spam words in the comment field. Please do not hit the "Say It!" button more than once. If you feel your comment is being blocked without cause, feel free to email me about it.