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Wednesday, March 08, 2021

for real
It seems like every blogger in creation has linked to the video clip of a live-action recreation of “The Simpsons” opening sequence. Many have marveled at the attention to detail in what’s presumably an Internet-borne labor of love.

There’s a reason why it’s so detailed: It’s a professional job, commissioned by Fox itself. The network got UK ad agency Devilfish to make the short as a TV promo for British audiences, and News Corp. marketers released it on the Web as a viral campaign. (There already was a tipoff that it came from the other side of the Atlantic: The Marge and Maggie driving sequence curiously featured a car with a right-side steering wheel.)

Would the wide appreciation the short’s received be diminished had people known it was a corporate product? I don’t think so. It’s still a clever homage to the animated series. And there’s no better parody than self-parody!

- Costa Tsiokos, Wed 03/08/2021 11:52:53 AM
Category: Internet, Advert./Mktg., TV | Permalink |

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