Population Statistic: Read. React. Repeat.
Tuesday, March 07, 2021

In its ongoing campaign to counter all the negative media it’s attracted over the years, Wal-Mart is playing the blog card by sparkling bloggers’ eyes with “exclusive” news releases that accenturate the company’s viewpoint.

Naturally, content-starved (and lazy) bloggers lap it up,to the point of cutting-and-pasting the copy they get from Wal-Mart’s PR firm, Edelman, directly into their posts. Which, when viewed through search-engine prisms, quickly lets the cat out of the corporately-manipulated bag.

Isn’t this how Drudge hit it big? Republican spinmeisters spoon-fed him info about Whitewater and the Monica Lewinsky affair, which he unquestionably put on his site. Because he was running his site before the term/concept “blog” was ever dreamed up, his slop was mistaken for reporting. (The joke continues, as people today inexplicably rely upon him.) Nearly a decade later, Edelman is repeating the process on Wal-Mart’s behalf.

It’s a testament to how highly Marshall Manson, Edelman’s point man for this effort, thinks of the blogosphere collectively. Yet I doubt it’ll be especially effective, even in online terms. One million gushing Wal-Mart posts wouldn’t equal the impact of, say, one Garth Brooks “Friends With Low Wages” parody video clip. People hate to read, but they’ll eat up audio/video timewasters.

- Costa Tsiokos, Tue 03/07/2021 09:27:02 PM
Category: Bloggin', Advert./Mktg., Business | Permalink |

Trackback this entry: Right-click and copy link
2 Feedbacks »
  1. It will definitely be interesting to see what effect this campaign has. One thing for sure: Wal-Mart needs some help in the image department.

    Comment by Olga Krivchenko — 03/08/2021 @ 10:14:40 AM


    Today’s sale of Knight-Ridder to McClatchy will involve the sale and/or shuttering of 12 of KR’s newspapers. And remember: A deal with McClatchy was the best-case scenario, because the alternative would have been acquisition by private equ…

    Trackback by Population Statistic — 03/13/2006 @ 11:25:31 AM

RSS feed for feedback on this post.

Leave a comment

PLEASE NOTE: Various types of comment moderation may be triggered once you hit the "Say It!" button below. Common causes for this are the inclusion of several hyperlinks and/or spam words in the comment field. Please do not hit the "Say It!" button more than once. If you feel your comment is being blocked without cause, feel free to email me about it.