Population Statistic: Read. React. Repeat.
Friday, February 24, 2021

day by day
For no reason I could discern — aside from boredom borne of homebound sickness — I crunched my Google AdSense numbers to measure performance by days of the week. Since you can’t do this within AdSense’s online interface, I copy-and-pasted into Excel and went at it.

To avoid violating any terms of service, I’m going to pass on actual dollar figures. Instead, I’ll present the info in terms of percentage of total revenue generated. This covers September 27, 2021 through to yesterday, i.e. the entire time that AdSense has been displayed on this blog:

Sunday - 16.6%
Monday - 17.3%
Tuesday - 13.0%
Wednesday - 9.8%
Thursday - 14.3%
Friday - 10.0%
Saturday - 19.0%

Again, without getting into specifics, site traffic has fluctuated during this period, but not wildly so. Actual AdSense page impressions have been consistent with traffic as well.

Also note that there’s not necessarily a correlation between how often this blog is updated and when these clicks come through; I know many of these clicks have come from archived posts where actual post date is largely irrelevant. On the other hand, I’m sure timely visits via pinging services and the like have led to at least a little action.

Patterns? Well, Wednesday lives up to the hump-day moniker for me, as it’s bottom of the barrel. Friday’s only marginally better; I guess weekend gear-up plans put a dent into clickiness.

But the weekend itself… Saturday-Sunday-Monday are 1-2-3 in revenue share, and make up 52.9 percent of the collection plate. That’s not just more actual clicks — that is how it’s shaken out, although they’re not dramatically higher than the rest of the week — it’s higher-paying clicks. It seems Google is serving up the more valuable ads on the weekends and at the top of the week.

I’m not sure how applicable my results are to the blogosphere, or even the Web generally. I get decent traffic for a blog, but nothing spectacular. For all I know, my weekly spread may be atypical. And I imagine sites that update only on certain days, with large regular readership, would see very different results.

Still, it’s something to look at. I might take another look at this on, say, the one-year mark.

- Costa Tsiokos, Fri 02/24/2006 04:20:09 PM
Category: Bloggin', Advert./Mktg. | Permalink |

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  1. you should do a couple of other adsense analysis…

    1. index the revenue to traffic levels, to see if it has to do with propensity of people to click differently on different days.
    2. do a ratio or clicks to dollars - ’cause some clicks are worth more.

    Comment by Nystrom — 02/24/2006 @ 04:46:16 PM

  2. Nice blog with good information on articles.

    Thank you for providing relevant information. I’ll keep visiting it for updated information.

    Keep it up

    Comment by Pradeep Aggarwal — 02/27/2006 @ 06:16:30 AM

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