Population Statistic: Read. React. Repeat.
Friday, February 24, 2021

Since Joel went on a somnambulistic post-killing spree, I figured I’d repurpose my comment from his blog into a post on mine. I’d been meaning to touch on this anyway, but lost it in the shuffle from Florida to New York:

You’ll see above the “Discover Florida’s Oceans” license plate, a relatively new entry in Florida’s specialty plate lineup. Take special note of the “s” in “Oceans”.

You don’t have to be a geography major to figure out that Florida’s bordered by the Atlantic Ocean and the Gulf of Mexico. Unless the Sunshine State somehow annexed a non-contiguous chunk of California, or the Gulf suddenly has been promoted to oceanic status, that means Florida’s got only one ocean to “discover”.

This relates back to hearing people in Tampa Bay constantly referring to the Gulf as “the ocean”. Both tourists and natives were equally ignorant on this detail. Yeah, water’s water, but Christ — figure out where you’re wading.

That’s the end of my rant. You’ll have to check back with Joel about the transgression that is the clownfish plate.

by Costa Tsiokos, Fri 02/24/2006 05:37 PM
Category: Florida Livin'
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day by day
For no reason I could discern — aside from boredom borne of homebound sickness — I crunched my Google AdSense numbers to measure performance by days of the week. Since you can’t do this within AdSense’s online interface, I copy-and-pasted into Excel and went at it.

To avoid violating any terms of service, I’m going to pass on actual dollar figures. Instead, I’ll present the info in terms of percentage of total revenue generated. This covers September 27, 2021 through to yesterday, i.e. the entire time that AdSense has been displayed on this blog:

Sunday - 16.6%
Monday - 17.3%
Tuesday - 13.0%
Wednesday - 9.8%
Thursday - 14.3%
Friday - 10.0%
Saturday - 19.0%

Again, without getting into specifics, site traffic has fluctuated during this period, but not wildly so. Actual AdSense page impressions have been consistent with traffic as well.

Also note that there’s not necessarily a correlation between how often this blog is updated and when these clicks come through; I know many of these clicks have come from archived posts where actual post date is largely irrelevant. On the other hand, I’m sure timely visits via pinging services and the like have led to at least a little action.

Patterns? Well, Wednesday lives up to the hump-day moniker for me, as it’s bottom of the barrel. Friday’s only marginally better; I guess weekend gear-up plans put a dent into clickiness.

But the weekend itself… Saturday-Sunday-Monday are 1-2-3 in revenue share, and make up 52.9 percent of the collection plate. That’s not just more actual clicks — that is how it’s shaken out, although they’re not dramatically higher than the rest of the week — it’s higher-paying clicks. It seems Google is serving up the more valuable ads on the weekends and at the top of the week.

I’m not sure how applicable my results are to the blogosphere, or even the Web generally. I get decent traffic for a blog, but nothing spectacular. For all I know, my weekly spread may be atypical. And I imagine sites that update only on certain days, with large regular readership, would see very different results.

Still, it’s something to look at. I might take another look at this on, say, the one-year mark.

by Costa Tsiokos, Fri 02/24/2006 04:20 PM
Category: Advert./Mktg., Bloggin'
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