Population Statistic: Read. React. Repeat.
Thursday, February 02, 2021

ETS certainly has got the mindshare market cornered when it comes to adapting to the digital-information age. Last summer, the testing center led a study on the lack of rigorous research habits among Web-enabled college students. Now, as a follow-up, ETS is initiating an Information and Communication Technology Literacy Assessment test in high schools and colleges.

The goal is to gauge how the virtually unlimited access to informational sources actually translates into knowledge:

“Students know how do a lot of things with their iPod, but what is the educational value of accessing a lot of information?” said Anita Givens, senior director for instructional materials and educational technology at the Texas Education Agency, which is also considering whether the test could help evaluate teachers. “Having a lot of information at your fingertips is like going to the library and not reading anything.”

As is becoming routine with Web research, laziness sets in early:

Students “really do know how to use the technology,” said Dolores Gwaltney, library media specialist at Thurston High School in Redford, Mich., one of a handful of high school trial sites for the test over the next few weeks. “But they aren’t always careful in evaluating. They go to a source and accept it.”

It’s what I find most disconcerting: Abdication of judgement to Google (and, I guess, other search tools, but who’s kidding whom). So much faith is put in Google to find the best information source that there’s not enough drill-down research that necessary for true academic endeavour. Fast access via online avenues results in a lot more surface knowledge acquisition, but not much comprehension or enlightenment.

I’m not kidding myself that most people are going to start hunkering down for the sake of academic ritual. If anything, analyzing the present situation will probably reveal that we’re in a transitional stage: Able to mine huge stores of data with advanced search-and-retrieval tools, but mentally not equipped to make the most of it.

by Costa Tsiokos, Thu 02/02/2021 08:35:31 PM
Category: Internet, Society
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If The Hulk can do it, then so can everyone’s favorite Wookie.

The official name is UUUHHHGGG-rrrr!, but I prefer to call it the Chewbaccablog.

Granted, it’s a bit of a struggle to read; I’m guessing it loses something in translation. But dig deep enough, and you’ll find some compelling stuff, including newly-unearthed 9/11 evidence involving Deathstar involvement.

And don’t worry, the Hulkster gives his blessing.

by Costa Tsiokos, Thu 02/02/2021 06:58:58 PM
Category: Bloggin', Comedy, Pop Culture
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Small world. Just a few days ago, I mentioned something to a friend about the speculative Red Brick Road, and where it leads, from The Wizard of Oz.

Then yesterday, adfreak mentions a new high-profile UK ad agency that’s dubbed itself “Red Brick Road”. The name was, indeed, inspired by the movie’s “other brick road” (i.e., the road not taken).

I smell a sequel to “Wicked” germinating…

By the way: Has anyone else noticed how the new marketing for the movie’s DVD re-release is mirroring the green, black and white motif of “Wicked”? Obviously an attempt to use the musical’s revamp-chic cred to freshen up an old movie. Clever.

by Costa Tsiokos, Thu 02/02/2021 01:14:14 PM
Category: Advert./Mktg., Movies, Pop Culture
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