Population Statistic: Read. React. Repeat.
Thursday, January 26, 2021

holding waterFinally done. Nearly two weeks after agreeing to do it, I’ve wrapped up the February edition of FloridaTrend.com.

It looks pretty good. Considering how much I was juggling while getting set for my exodus to New York (starting this weekend), I think I managed a fine job at it. Not that I didn’t consider bailing on it a couple of times, as it was a serious time-consumer; but after the first week, I was pretty well committed, so I played through.

Partly, this was an experiment: I wanted to see how big of a job it was to do the work remotely (i.e., without being in Florida Trend’s offices), in anticipation of my being tapped to do it again next month (which is looking rather likely). It wasn’t the easiest sledding, especially considering I don’t have enough of the right tools on my home computer. If the opportunity comes next month, I’m going to have to work something out with the magazine to streamline the process.

Anyway, scamper on over to the site and check out my wicked webmasterin’ design.

And oh yeah, read the articles too — some pretty good stuff strung together. I highly recommend the cover story on the bottled water industry in Florida, particularly the lab tests on various pre-packaged waters compared to ordinary tap water. No surprise: The bottled stuff is generally no more free of contaminants than what comes out of the faucet (at least in Florida), but costs about 10,000 times more. That shouldn’t obscure the main reason why bottled water has blossomed into such a successful product:

[Gary] Hemphill, the beverage analyst, thinks consumers buy bottled water for three primary reasons: Convenience, packaging and price. “Whether it has a sport cap or a twist-off cap is often more important to the consumer than whether it’s drinking water or spring water.”

Capitalism in action. Who says you can’t sell coal to Newcastle? I marveled a couple of years ago, noting that Coca-Cola and Pepsi practically created the currently-robust market, and I marvel still.

“Party Favors” is another good read, offering a rundown of Florida’s political money trails by Congressional candidates, county, interest group and industry. Sure, you can extract much of the same information from Open Secrets, but not in such a convenient format.

- Costa Tsiokos, Thu 01/26/2006 01:40:26 PM
Category: Publishing, Politics, Florida Livin', Business | Permalink |

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    Small world. Alex Eckelberry, president of Clearwater-based Sunbelt Software, is the lead Trendsetter in this month’s issue of Florida Trend, which just went online.
    Eckelberry’s also included in a Forbes.com column this week as a case st…

    Trackback by Population Statistic — 01/26/2006 @ 03:09:21 PM

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