Just got back from my aforementioned last St. Pete Times Forum visit, which turned out to be a Panthers 3-2 overtime win versus the Bolts. Not a bad game, given that all the action took place in the final four minutes; I was actually pulling for a shootout, since I’d never seen an NHL version of such live.
A 5-on-3 Lightning power play during the game gave me the opportunity to see the cleverest sponsorship ploy I’d ever seen in a sporting arena. Fifth Third Bank, appropriately enough, tacked their name onto the home team’s two-man advantage, dubbing it “The Fifth Third Bank 5-on-3 Power Play”.
Yeah, it’s another example of a sports team whoring out every last inch of the game experience. But if they’re going to do it — and don’t kid yourself, they will — I appreciate the unexpected creative touch that goes with it. This was definitely one of those instances where both team and sponsor went the extra mile. I applaud the effort.
Fifth Third’s push into the Florida market should get a nice boost from this hockey exposure, as long as Tampa Bay draws extra penalties. If nothing else, it’ll pique widespread curiosity about how the bank’s goofy name came about.
CLEANING UP WITH THE SUPER BOWL
A look at the TV ad lineup for Super Bowl XL shows this singular item near the start of the third quarter:
American Home Health - One :30 - PS line of home antibacterial soaps and disinfectants.
Summary: People in biosuits (”humorous”)
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Trackback by Population Statistic — 01/31/2006 @ 09:27:20 PM