Looks like football fever has gotten the best of a few too many advertising execs. Fast on the heels of the BooneOakley-Hadrian’s Wall bet over the Carolina-Chicago NFC divisional playoff game, AdLand reports on another gridiron wager between agency heads.

This time, though, the stakes go beyond just some silly website redirection:

Mike Burns has bet the presidency of his Fort Collins-based agency Burns Marketing Communications for a week.

If the Broncos win, Burns will assume the role of honorary president at Markowitz Communications, a marketing and public relations agency in Pittsburgh. If the Broncos lose, Saul Markowitz takes over at Burns.

The game has been played, and won by the Steelers. So I guess Markowitz began his phony reign at Burns today.

All very amusing, but this second time around represents the limit of my interest. Any more stunt-betting from here on out would obviously smack of a plea for attention.