Population Statistic: Read. React. Repeat.
Thursday, January 19, 2021

If you’re accessing this blog via the syndication feed, you’ll have noticed the recent addition of Yahoo! Publisher Network ads therein. I added them two weeks ago today.

Why did I whore out my RSS feed? I signed up for the Yahoo! Publisher Network beta a couple of months back. Since I was already running Google AdSense, I figured I had already crossed the Rubicon where advertising was concerned. And I wanted to see if YPN could offer at least a good supplement to AdSense, if not an outright alternative.

It turns out that displaying both AdSense and YPN on the same page violates both networks’ terms of service. So in order to run the Yahoo! ads, I’d have to pull down the Google ones; and I didn’t want to do that, since AdSense is performing pretty well. There are ways to rotate the ad displays randomly, but I can’t find a plugin that will synchronize that with two or more units simultaneously, so that both banner and skyscraper show YPN or AdSense ads instead of one of each (if anyone knows of such, please clue me in). So, I basically sat on my YPN invitation until I could figure out what to do.

When YPN rolled out the RSS ads, I decided to implement them, if only to finally get some use out of the account. Setup was pretty simple. As I figured, the ads don’t seem to be very intrusive: There’s only one per post, and it’s placed at the end of the feed content. As unobtrusive as possible (other than not including an ad at all).

Which, actually, is the problem. After two weeks, I’ve yet to get a single clickthru on an RSS ad. I’ve got a fairly healthy amount of traffic coming in via the feeds, so I know they’re being delivered; but no one’s biting. I’m not concerned about making any money; clickthrus will probably pay out pennies, but I’d like to see it in action, nonetheless.

I have to say, the relevance factor can be better. From what I’ve seen by peeking at the formatted feed, via Bloglines, the ads are often only barely relatable to the post content. It’s nowhere near the accuracy that AdSense achieves on the main page. I realize it’s hard to deliver pinpoint relevance when there’s only one adspace, but still. It does make me a bit wary about implementing them on the main page; I suppose I’ll worry about that once I’ve figured out an intelligent way to rotate them in.

I’m also mindful that many people don’t like ads in their blogreading anyway, regardless of how understated. That’s probably pronounced among feed-readers. So the ads are probably barking up the wrong tree. If anyone has any feedback about that, bring it on.

In any case, the YPN feed ads are primarily an experiment. As long as they’re as low-maintenance as they have been, I’m not going to concern myself too much with them.

- Costa Tsiokos, Thu 01/19/2006 03:48:02 PM
Category: Bloggin', Advert./Mktg. | Permalink |

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  1. I was about to experiment with this myself, I’m curious how this works out for you - keep us updated or we’re locking the gates to NY.

    Comment by David — 01/20/2006 @ 12:09:24 PM

  2. Screw you, I’ll just keep going to Fairfield County — I know they’ll take me ;)

    I’ll update as warranted. So far, it’s dropping goose eggs.

    Comment by CT — 01/20/2006 @ 06:46:08 PM

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