I guess I should take in stride the use of a prettied-up cover of The Go-Go’s “Vacation” in a new TV ad for Priceline.com. All pop music gets commodified, eventually.

Still: Did they have to record it in that gratingly whimsical style? Sounds like the breezy theme song for an all-inclusive Caribbean resort.

I suppose it could have been much worse. Priceline.com could have invoked the synergy principle, and had company pitchman William Shatner record his version of “Vacation”. And no one wants to see a repeat of the unfortunate “Lucy in the Sky with Diamonds” incident. (Actually, maybe we do…)