Now this is how you make a friendly football bet. Head honchos at Chicago’s Hadrian’s Wall and Charlotte’s BooneOakley ad agencies wagered linkage and praise on their respective website front pages over the outcome of this past weekend’s Bears-Panthers playoff game.

Well, Carolina won, 29-21. And so, Hadrian’s put up a cute little Flash switchup, showing the homepage being “hotsauced” into a Boone-signature orange color, resulting in the message shown above. It’ll be that way for the rest of the week.

Creative as all get-out. Not only does it draw attention to both shops, it also beats the heck out of the standard mayoral food bet.

(Via AdLand)