Population Statistic: Read. React. Repeat.
Tuesday, January 17, 2021

happily ever after
This early-year Mother Goose and Grimm strip is funny for a couple of reasons. The first is obvious: Jokes about post-matrimonial fizzle for Cinderella, Ariel et al is sure to bring a chuckle.

The second is more subtle, but perhaps richer. Since ABC is owned by Disney anyway, the real joke is that the ladies of Wisteria Lane are just as much the property of the Magic Kingdom as their animated brethren.

And less valuable property, at that; at least for the long term. It’s unlikely the “Desperate Housewives” characters will be iconic commodities decades from now. Whereas the super-sorority of Disney cartoon princesses should still be raking in the cash well into this century.

- Costa Tsiokos, Tue 01/17/2006 09:50:26 PM
Category: TV, Pop Culture, Comedy | Permalink | Feedback

On the Web, content may be king, but image counts for a lot too. Researchers at Ottawa’s Carleton University determined that the brain takes only a twentieth of a second to judge a website upon first seeing a page.

So you really don’t get much of a chance to make that first impression. If you’re sporting one of those ugly cookie-cutter website designs, consider your efforts to be wholly wasted, even beyond the front-page/above-the-fold initial image:

The researchers also believe that these quickly-formed first impressions last because of what is known to psychologists as the “halo effect”.

If people believe a website looks good, then this positive quality will spread to other areas, such as the website’s content…

“Unless the first impression is favourable, visitors will be out of your site before they even know that you might be offering more than your competitors,” she warned.

Yes, it’s unfair to judge a book by its cover. But that’s life, online and off. If traffic, sales and any other metrics are important for your Web presence, you’ll have to do more than just fire up Frontpage and slap together some promo copy.

- Costa Tsiokos, Tue 01/17/2006 08:29:24 PM
Category: Internet, Society | Permalink | Feedback (1)

Now this is how you make a friendly football bet. Head honchos at Chicago’s Hadrian’s Wall and Charlotte’s BooneOakley ad agencies wagered linkage and praise on their respective website front pages over the outcome of this past weekend’s Bears-Panthers playoff game.

Well, Carolina won, 29-21. And so, Hadrian’s put up a cute little Flash switchup, showing the homepage being “hotsauced” into a Boone-signature orange color, resulting in the message shown above. It’ll be that way for the rest of the week.

Creative as all get-out. Not only does it draw attention to both shops, it also beats the heck out of the standard mayoral food bet.

(Via AdLand)

- Costa Tsiokos, Tue 01/17/2006 07:54:57 PM
Category: Internet, Advert./Mktg., Football | Permalink | Feedback (1)