Population Statistic: Read. React. Repeat.
Monday, January 16, 2021

If it’s coming from an “Italian sexologist”, then it must be true: A study suggests that couples who have a TV in their bedrooms manage to get it on only half as much as those who go without a set.

If you ever questioned how powerful a pull television has on the psyche, the ability to override the ideal sexual climate should settle the issue. Granted, the target group was Italians, but I’d bet comparable results would be found throughout the industrialized world, including the U.S.

Imagine preferring the boob tube over actual boobs…

- Costa Tsiokos, Mon 01/16/2006 08:17:51 PM
Category: TV, Society, Science | Permalink | Feedback (1)

I’m guessing this has been around for a while, but I just discovered, via the AdSense blog, section targeting for AdSense.

It basically involves adding a few lines of code to direct the AdSense bot to scour the parts of the site you want highlighted and/or away from the parts that you don’t. Blog-wise, it promises to be useful in focusing AdSense into keying in on the content that appears only in the posts area — which should be the most dynamic part of any blog. By the same token, it should also route Google’s adbot away from keyword triggers in the sidebars and other extraneous areas. Ideally, that should make the ads that show up more relevant, and thus more click-worthy.

I’m for that. All too often, I notice the banner and skyscraper on this page displaying nothing but generic “blog for free” type ads, especially in the archives, even when the posts themselves don’t even mention blogging. It seems like it’s picking up the site description in those instances, instead of the actual post content. If section targeting can eliminate this (and the dreaded blank spot for the skyscraper space), I’ll be satisfied.

So, this post serves as a marker to remind me that I implemented the section targeting codelets as of last night. According to Google, it should kick in within a week or two.

- Costa Tsiokos, Mon 01/16/2006 07:56:58 PM
Category: Bloggin', Advert./Mktg. | Permalink | Feedback

What’s the blood bank to do when its ardent pleas for donors get tuned out? If it’s Florida Blood Services, it rolls out “Barber Shop”, a TV spot with the right kind of dark-comic edginess to break through the advertising clutter — and raise some hackles to boot.

Opera music plays as a silver-haired gentleman reclines in a barber chair, a straight razor against his lathered neck. Someone enters the shop. A hand reaches to silence the bell above the door. Three women in white nursing uniforms appear at the man’s side. One is holding cymbals, an evil gleam in her eyes. The camera cuts away.

“We’re tired of asking nicely,” reads the text on the television screen. “Give blood.”

A logo for Florida Blood Services appears. The nurses, looking tough, stride down a darkened street to retro surf music a la Pulp Fiction…

Barber Shop was actually produced about five years ago by the renowned Martin Agency in Richmond, Va., which offered the concept to AABB and recruited donated production services. The award-winning ad aired briefly, then was shelved when the 9/11 terrorist attacks brought a glut of blood donations.

I haven’t seen it yet, but I can’t wait to catch it. I’m all for the irreverant approach for shaking the masses out of complacency. If Florida Blood Services is smart, they’ll incorporate the spot into one of their ever-present donator t-shirts.

It won’t get me to roll up my sleeve for FBS, though — I donated just over a month ago, so I’ve still got a couple of months before I can do it again. Meaning I’ll have to give in New York State the next time any of my AB+ goes to a good cause.

- Costa Tsiokos, Mon 01/16/2006 07:28:07 PM
Category: Advert./Mktg., Florida Livin' | Permalink | Feedback

You might notice that, in my preceding Martin Luther King Jr. Day post, I didn’t include a link to the Wikipedia entry on Dr. King.

Of course, that’s not unusual for me, as I never use Wikipedia as a source anyway. Nor should you, but particularly not for today’s holiday. Because, according to Bitch | Lab, the King bio has been getting cyber-vandalized all day long, forcing the site’s volunteers to monitor it nonstop.

Ironic that this is happening on Wikipedia, a site that’s founded upon similar principles as King’s aspirations for equality and openness.

Yes, this will be reported all over the media today and tomorrow. Yes, it will be a PR hit for Wikipedia. And yes, it will have deserved it, as much as it deserves all the flack it gets for presenting itself as an authoritative source. I’ve gone through the arguments before; rather than repeat them here, I’ll refer you to the link above. (Not that I believe anyone actually clicks through to those things.)

So, as a result of this, and all the volunteer resources it’s eating up: What’s the over-under on when Jimmy Wales finally closes off Wikipedia completely to non-registered editing/writing? I’m going to say the hammer falls on or around August 1st, 2006.

- Costa Tsiokos, Mon 01/16/2006 06:41:42 PM
Category: Internet, Society, History | Permalink | Feedback (2)

On my way down to the Florida Trend offices today for my second webmastering freelance stint, I had my iPod going on its customary shuffle play.

What’s the first song that came up? “One World”, by The Police. Which refers to the concept of socio-political equality enough to remind me, as if I didn’t already know, that it was, indeed, Martin Luther King Jr. Day today.

It’s not the first time my iPod’s shuffle setting inexplicably nailed the occasion aptly; good to see it come through on a nice holiday like this one.

Not that the mp3 was necessary. St. Petersburg stages one of the nation’s largest MLK Day parades, and I stuck around for a few minutes of it this afternoon. I would have hung out longer, but I had a few errands to run after leaving Trend. From what I saw, it was as big and boisterous as it is every year. And it drew the crowds, all right: I saw filled-up parking spaces and lots several blocks away from the parade’s route down Central Avenue, and people walking around everywhere. It made for a nice, bustling feeling to downtown St. Pete.

Overall, not a bad holiday.

- Costa Tsiokos, Mon 01/16/2006 06:12:52 PM
Category: Pop Culture, Florida Livin', Society | Permalink | Feedback