Population Statistic: Read. React. Repeat.
Saturday, December 24, 2021

i find tinsel distracting
To the lasting regret of George Costanza, Festivus is all too real, with both a book chronicling its history (it goes back further than the “Seinfeld” episode, apparently) and a northwestern Pennsylvania display of aluminum poles and feats of strength testifying to the anti-holiday’s persuasive power.

While you’re in the proper spirit, consider making a contribution to The Human Fund (”Money for People”). I’m sure both Vandelay Industries and Kramerica have already pitched in.

by Costa Tsiokos, Sat 12/24/2005 03:43:50 PM
Category: Comedy, Pop Culture, TV
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There’s no BCS juice flowing at either the Outback Bowl in Tampa or the Capital One Bowl in Orlando. But both cities are hoping that enough eyeballs are watching to make their 60-second economic development pitches — tourism for Tampa Bay, tech company relocation for Orange County — effective.

Let’s hope Orlando’s new TV spots draw from a deeper talent well than past efforts:

As for the Capital One Bowl, which pits Auburn against Wisconsin, stuffing an economic development message into a 60-second ad is not easy, even when your pitchman - as was true for last year’s spot - is comedian Carrot Top. His fans, like the game’s, skew young and male.

Carrot Top… Wow. Hard to believe O-Town isn’t already a high-tech mecca today! (Please tell me the Metro Orlando EDC braintrust wasn’t swayed by Chairman of the Board…)

by Costa Tsiokos, Sat 12/24/2005 02:17:45 PM
Category: Advert./Mktg., Business, Florida Livin', Football
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As I mentioned on Wednesday, I went back to Florida Trend at the magazine’s bequest, to basically help them out of a jam with the upcoming January 2006 edition of the website (it’s going to be a beauty, for a lot of reasons).

It turns out that their timing was impeccable. Had they called me a day later, the cold I was about to get would have been full-blown, and I probably would have declined the freelance assignment. As it is, what would have been a fairly breezy few days at the old office turned out to be a lot more taxing on me than it should have been. My idyllic boredom aside, I could have done without the strain.

Still, I’ve managed to stay on-schedule. I figured it would be a solid week of work, and that’s exactly what it’s shaping up to be. I even went in this morning, just to put in a couple of hours’ worth of work. I’ll put in a couple more days in the office next week, and that should do it.

It’s been a little weird revisiting the old haunt. For one thing, it’s an atypical time of year to be there, as a good chunk of the staff is out for holiday vacation (trying to burn off excess vacation time, something I’m quite familiar with). Those who were around were running on one extreme or the other — either super-busy (the usual drill with deadlines coming up at the end of the month, meaning Editorial and Art were humming), or else pretty lax and just waiting for the year to end (most other departments, from what I could tell).

Naturally, I got a lot of “what are you doing here??” reactions. I expected that, and didn’t mind it at all. What I did mind was surprise at what I was still doing in Florida, instead of being in New York. This, despite my repeating ad infinitum, the first time around, that I wasn’t going to be heading north until next month. I suppose most people just file away the surface information and discard the details, in which case I guess I shouldn’t have wasted my breath…

I’ve been bemused at the reaction of the various security guards at the front desk. They’ve been used to seeing me pass in and out for years, and now they’re thrown when I tell them I’m no longer a regular there. I always assumed I was just another nondescript face to them; I guess I’m more memorable than I thought.

As for the workspace, most of it’s pretty much where I left it. My old Mac G5 had been played with, though: Safari was somehow set back to a default state (no big deal), and the machine would no longer recognize my iPod, even skunking the song files the first time I synced it up. The betrayal of the machine, I tell you…

Despite all that, it’s been a good rewind, and I expect it to continue to be so. I realize that sounds strange to some; friends who’ve never left a job on anything but bad terms can’t fathom how I can even bear to go back. In fact, they can’t figure out how I left in a position to be asked to come back. Goes to show you: Don’t burn your bridges, especially when it’s been an overall good ride.

Anyway, tomorrow’s going to be a rest-up day. Then it’s back to the freelance grind!

by Costa Tsiokos, Sat 12/24/2005 01:51:15 PM
Category: Florida Livin', Publishing
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