Population Statistic: Read. React. Repeat.
Monday, December 19, 2021

The yin was the unusually sluggish ad sales ABC is facing for this season’s Super Bowl. So the yang, as intimated before, is brisk business for the 2006 Winter Olympics, as NBC reports selling 90 percent of its ad inventory for the Turin Games, well on its way to a record-setting $900 million in sales for the event.

It’s like I said: As popular as the NFL is, and as built-up as Super Bowl Sunday has become, it’s still perceived to have a narrower audience appeal than the Olympics. Head-to-head, as it is this year (for large-scale advertising campaign purposes), the international arena wins.

- Costa Tsiokos, Mon 12/19/2005 10:17:03 PM
Category: Advert./Mktg., Sports | Permalink |

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