Population Statistic: Read. React. Repeat.
Monday, December 19, 2021

The yin was the unusually sluggish ad sales ABC is facing for this season’s Super Bowl. So the yang, as intimated before, is brisk business for the 2006 Winter Olympics, as NBC reports selling 90 percent of its ad inventory for the Turin Games, well on its way to a record-setting $900 million in sales for the event.

It’s like I said: As popular as the NFL is, and as built-up as Super Bowl Sunday has become, it’s still perceived to have a narrower audience appeal than the Olympics. Head-to-head, as it is this year (for large-scale advertising campaign purposes), the international arena wins.

- Costa Tsiokos, Mon 12/19/2005 10:17:03 PM
Category: Advert./Mktg., Sports | Permalink |

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    With low ticket sales and even lower mindshare so far, Newsweek’s Mark Starr wonders if the Olympic Games in Turin are doing a good enough job of selling themselves, or even if the public in Italy or elsewhere finds this February’s Olympi…

    Trackback by Population Statistic — 01/02/2021 @ 03:01:29 PM


    I guess reports of slack ad sales for next month’s Super Bowl served as a starter’s gun for a pre-Christmas rush. Ad inventory for the game is close to sold out, and yet another 30-second-spot price record is on the way:
    Executives say t…

    Trackback by Population Statistic — 01/10/2021 @ 03:45:58 PM

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