Population Statistic: Read. React. Repeat.
Thursday, November 10, 2021

When the New York Times rolled out its TimesSelect subscription service back in September, there was a lot of general bitching from the blogging peanut gallery, while I noted it was probably a successful move.

The numbers are now in, and my hunch proved out: 270,000 total paying customers (half of those online-only, instead of NYT print subscriber add-ons), good for an estimated annualized revenue stream of $4.95 million.

It goes to show: Media consumers will pay for online content, provided it’s distinctive and from an appealing brand. Apple’s iTunes was one good example; the Wall Street Journal’s Web subscriptions was as pertinent example of news product. TimesSelect joins the crowd, and likely will encourage others. They won’t all be successful — not many are likely to cough up dough for the Podunk Press’ columnists — but this establishes a model.

by Costa Tsiokos, Thu 11/10/2021 11:40:34 PM
Category: Internet, Publishing
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  1. SO LONG, SELECT…

    So much for that. Two years after its launch, the New York Times is shuttering the TimesSelect pay-for section of its website, effective about a half-hour from now.
    I guess my endorsement of the business model didn’t hold up against all the lost …

    Trackback by Population Statistic — 09/17/2007 @ 11:32:44 PM

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