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Monday, October 31, 2021

It’s that time of year again, WordPressers:

Maybe I’m the only one who didn’t realize that WordPress doesn’t automatically adjust itself for Daylight Saving Time. But in case there are any other WP-powered bloggers out there who can’t figure out why their timestamps are still an hour ahead:

- In your wp-admin backend, choose Options.

- Under the General Options tab, adjust your Date and Time settings to the appropriate variance from Greenwich Mean Time (it’s -5 hours for my ‘hood, in Eastern Standard Time; adjust accordingly).

I’m sure there’s a plugin somewhere out there that will automate this, but it’s not part of the default WP installation (understandable, because the software isn’t U.S.-centric). So don’t be that clueless blogger who’s still sporting the wrong timestamp a month from now; wind back that blog!

by Costa Tsiokos, Mon 10/31/2005 09:50:52 PM
Category: Bloggin'
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Is there money to be made on those silly video snippets that get emailed around? It’s questionable, but Revver is gearing up to try it, and it’s getting backing from the usual VC and dot-com veterans.

The idea is to solicit amateur video uploads, add advertising messages to the end of the clips, then make them available for email forwarding. The number of times a clip is distributed is tracked with a tag, and the ad revenue is split between Revver and the content creators. If it actually comes off, it could be lucrative:

As an example of the potential profit, Revver estimates that about 80 million people viewed the cartoon produced by JibJab Media of candidates George Bush and John Kerry singing a version of “This Land is Your Land” during last year’s presidential election.

If Revver had been able to sell advertising on that video at a rate of $8 per 1,000 viewings, it would have generated $640,000, half of which would have gone to the creators.

No question that email forwarding is still the chief way these things make the online rounds — this, despite all the virus/malware cautions. Just this Halloween season, I’ve received a few “scary” video clips from friends and colleagues who really should know better. As long as people persist in doing it (and admittedly, it’s a lot easier to do that then to set up webspace to host such a file and then link to it), someone ought to monetize it.

This idea hinges on a couple of things, though:

  • Promoting Revver as a destination site for finding compelling video
  • Convincing advertisers to jump aboard

The first objective is going to take a ton of marketing to build awareness. It doesn’t matter how many videos they’ve already amassed (and it seems like they’ve already got a pretty big and varied library); if only a niche audience knows about it, it ain’t gonna achieve critical mass. There are already plenty of video repositories out there, and none of them have revenue potential beyond AdSense.

Advertisers should like the notion of sneaking their messages onto direct-mailed content. I don’t know how crazy they’d be about having their commercials tacked onto the end of the clips — the sweet spot would be the beginning of the clip, before the good stuff starts. I’m not sure why Revver is even bothering starting out with back-loaded ads, because I’m sure advertisers are going to demand front placement anyway.

I’m guessing this scheme will need a homerun moment to get rolling. Something like JibJab’s videos, that capture the zeitgeist and wind up spreading far and wide. Once that happens — and Revver capitalizes upon it by hyping the ad revenue subsequently generated — I could see this start to take off big.

by Costa Tsiokos, Mon 10/31/2005 09:33:06 PM
Category: Business, Internet
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Could it be any more appropriate? I come home tonight to a darkened house (thank you very much, Daylight Saving Time), and the living room is mysteriously bathed in the glow of an already powered-on TV.


Actually, this has happened before. Some sort of glitch in the set; I’ve been woken up a couple of times from the TV spontaneously coming to life in the middle of the night. I don’t recall it ever happening during the day, though.

by Costa Tsiokos, Mon 10/31/2005 08:54:24 PM
Category: General
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Sheesh. You write one post about the Supreme Court nomination merry-go-round, and all of a sudden you’re on the Republican National Committee distribution list.

I’ve gotten four or five emails today from Katie MacGuidwin. She’s apparently charged with helping to mobilize poli-bloggers to make a lot of supportive noise over the Samuel Alito SCOTUS nomination, which is anticipated to bring about a bruising confirmation process. Her emails have been simple media updates regarding reaction from various politicians and pundits about the selection; basic blog fodder, really.

I’m not offended by the content or intent, but I’m not crazy about getting unsolicited emails; and multiple shots in the space of a few hours qualifies as spam. What’s even more curious is that there wasn’t an opt-out link in the emails, which I’d think would be standard operating procedure for a political organization. Yes, I can go ahead and blacklist her address and stop any further emails from getting through (no loss, because I’m not about to turn this into a full-fledged poli-blog), but I really shouldn’t have to.

Still, beyond the personal inconvenience, I’d have to say that I’m impressed by how quickly the GOP started feeding their online peanut gallery (the first email hit my inbox around 8AM). They’re obviously investing a lot of clout into the blogosphere.

Maybe it’d be worthwhile to try to snag an interview with Katie? Since she’s obviously drinking the blog Kool-Aid, she might be amenable to some exposure here. And it’d provide some insight into how one of the major parties is harnessing the decentralized online dissemination machine.

by Costa Tsiokos, Mon 10/31/2005 08:40:07 PM
Category: Bloggin', Politics
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