Population Statistic: Read. React. Repeat.
Saturday, October 15, 2021

What’s Mattel to do to revitalize Barbie, which is losing its traditional base of little girls to upstarts like Bratz?

It launches a Barbie line of clothes for women, hoping designs by Anna Sui and Tarina Tarantino will create build a fashionista coolness cache that results in more doll sales.

What Mattel hopes will happen: Fashion-forward thirty-somethings will adopt the look.

What probably will happen: Forty- and fifty-somethings, who have more of a nostalgic attachment with the doll than their younger counterparts, will buy the clothes, and look so obviously out-of-place in such girly clothes that the whole enterprise backfires.

No word on if these clothes will fit only women with Barbie’s infamously exaggerated proportions. Actually, with that kind of track record in influencing female body images, I question if Mattel is the ideal company to push couture.

- Costa Tsiokos, Sat 10/15/2005 08:58:23 PM
Category: Pop Culture, Fashion | Permalink |

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  1. EXORCISING BARBIE

    You always hurt the one you idolize. Researchers in the UK have found that little girls in Britain take undue glee in destroying their Barbie dolls as part of a coming-of-age exercise.
    “The girls we spoke to see Barbie torture as a legitimate p…

    Trackback by Population Statistic — 12/20/2005 @ 06:36:22 PM

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