Population Statistic: Read. React. Repeat.
Tuesday, September 27, 2021

Blockbuster merger in the health insurance industry today as Indianapolis-based Wellpoint announced it’s buying New York-based WellChoice.

Meanwhile, Tampa’s WellCare Health Plans is unaffected.

I’m seeing the shared thread of a single business consultancy running amok in the health insurance field, pitching the word “well” as some sort of powerful brand concept. As though all those companies aren’t cookie-cutter enough.

by Costa Tsiokos, Tue 09/27/2005 09:35pm
Category: Business
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Here’s an interesting observation from media research firm Magna Global on the early-season resurgence of the situation comedy:

A study released this month by media buying agency Magna Global found that despite the conventional comedy-is-dead wisdom, viewers actually are watching slightly more comedy programming on TV these days per week than they did 10 years ago (or 4.58 hours per week per household last season, compared with 4.14 hours per week in the 1994-95 season, to be specific.)

The big difference is the source of those laughs. Ten years ago, most comedy viewing stemmed from first-run broadcast network programs. According to Magna Global’s study of Nielsen Media Research data, nowadays the majority of time is spent on repeats of vintage and contemporary shows — think “Friends,” “Seinfeld,” “Home Improvement” and “The Simpsons” — via cable and off-network syndication.

As Magna Global analyst Steve Sternberg notes in his “Comedies on Television” report, viewers haven’t given up on the notion of small-screen yucks, they’re just spending time with their favorites while “waiting for a new one to join the club.”

This is very telling, because it reflects my own sitcom watching pattern for several years now: I’ll take a rerun of “Seinfeld” or “Sex and the City” over the first-run slop anytime. I never imagined this was a widespread phenomenon, though.

Am I expecting something new this year to lure me back? Maybe. I’ve already detected something stirring on the tube this season, although it’ll take more to regularly schedule my butt on the couch. And, in contrast with the early buzz noted in that article, “Everybody Hates Chris” left me decidedly underwhelmed.

by Costa Tsiokos, Tue 09/27/2005 09:01pm
Category: TV
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in the bye and bye
Answers.com is the new kid on the online search/knowledgebase block. Thus, they’re eager to please.

Undoubtedly drawn here by this post, I got an email from Liz Cohen, who sports the title of “Official Answers.com BlogWatcher” (who figured you could paid for blog-gazing?). She invited me to add my info to Answers.com’s blog directory.

So I did. And in exchange, I got my very own Answers.com descriptor page.

Yeah, I know: Links and aggregators are a dime a dozen (if that). But Answers.com and parent company GuruNet is generating some decent buzz as the Next Big Thing, so it doesn’t hurt to get in on the ground floor. And exposure is exposure. Besides, the interface looks professional and well-designed, indicating it’s built for the long haul.

by Costa Tsiokos, Tue 09/27/2005 07:54pm
Category: Bloggin'
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