Population Statistic: Read. React. Repeat.
Friday, September 23, 2021

While rifling through the newspaper today, I surprised to come across a slick, heavy-stock, slightly oversized advertising flyer for some forward-looking men’s and women’s fashion.

I wasn’t so much surprised that it would be in the newspaper. But I was surprised to see the Target logo, planted in the bottom corner of half the pages. Glancing at it absently, I’d have assumed it was for Saks 5th Avenue or some other swanky joint.

I guess the home of the Big Red Bullseye is ramping up the marketing on its Design For All line of products. It’s definitely an eyecatching concept, even if professional designers are lamenting this as a degradation of across-the-board standards.

And it’s been working, which has prompted Wal-Mart to inch toward the same hoity-toity territory. The reaction’s going to be predictable: The current high-end retailers will have to get even more exclusive, and aggressively show that off.

- Costa Tsiokos, Fri 09/23/2005 06:39:25 PM
Category: Advert./Mktg., Business, Fashion | Permalink |

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