Population Statistic: Read. React. Repeat.
Thursday, September 08, 2021

start your engines
I guess I knew about the wide-ranging sponsorship agreement between the National Football League and General Motors’ GMC division for this football season. But actually seeing it in action, as I am during tonight’s Raiders-Patriots kickoff game, is a different experience altogether.

Generally, I don’t have a problem with product placement and other embedded advertising. But, still… It seems over the top. GMC logos were everywhere during the Hank Williams Jr. opening number, and the whole car assembly line motif really looked out of place. I guess it would have made more sense had Lions been playing, since they’re from the Motor City. But for this game, it just hit me as overly blatant.

The extended conventional GMC commercials that debuted on the first break really came across as overkill.

On the bright side, it does appear that all that auto-overload shunted out the by-now-usual penile dysfunction ads.

- Costa Tsiokos, Thu 09/08/2021 09:56:20 PM
Category: Advert./Mktg., Football | Permalink |

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  1. Don’t forget, this year’s Super Bowl, broadcast by ABC, will be in Detroit.

    Comment by tommy — 09/09/2021 @ 03:08:31 PM

  2. For shizzle. I guess that does point to a meta-marketing plan (maybe).

    And don’t forget: This Super Bowl will be Xtra Large (the 40th year, or Super Bowl XL). So get ready for a bonanza of ad messages playing off that little coincidental!

    Comment by CT — 09/09/2021 @ 03:15:54 PM


    The NFL has been doing the Thursday Night Season Kickoff Extravaganza for a couple of years now. I should be used to it.
    But I’m not.
    And John Cotey agrees, for pretty much all the right reasons:
    Pro football is the scroll, the scoring upda…

    Trackback by Population Statistic — 09/09/2021 @ 08:44:09 PM

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