Population Statistic: Read. React. Repeat.
Tuesday, August 30, 2021

en espanolThe next feature from September’s Florida Trend:

English-to-Spanish takes a look at the growth of Florida’s Spanish-language media outlets outside of traditional stronghold Miami, particularly in radio. In the last five years, the number of Spanish radio stations has gone from 22 to 50:

That boom mirrors Hispanic media habits. Arbitron research shows that Hispanics spend more time with radio than the general market — approximately 3.5 hours more per week — and are bigger consumers of radio than of newspapers and television.

“Radio is the most accessible free source of advertisement that the Hispanic person can get, be it radio and music or other formats,” says Pedro Perez, co-owner and a vice president of Nuevo Advertising Group in Sarasota, which specializes in marketing to Hispanics.

Lots more Hispanic consumer data accompanies the article.

Most telling is the rapid conversion of many traditional-format radio stations to Spanish. Stations with weak ratings in overcrowded markets now have the option of going after Hispanics (albiet at more expense for conversion, with having to hire Spanish-language talent, etc.).

As far as print goes, Central Florida has proven to be fertile ground, and a launching pad to these parts:

Thanks to an aggressive marketing campaign that included the posting of billboards, television ads, radio ads and a kickoff festival, the Orlando paper has achieved a circulation of about 27,000. [General Manager Jaime] Segura says El Nuevo Dia also is building a steady stream of regular advertising revenue, mostly from car dealers, real estate companies, lawyers and healthcare companies like Humana.

Segura hints that a Tampa edition could be down the road. The newpaper’s main office is in Orlando, but with printing operations in Lakeland, “Tampa is a natural for us,” and although the Tampa [Hispanic] market is not as big as Orlando’s just yet, it is growing.

Gaining mainstream mass media exposure is a sure sign of validation. It all comes down to where the audience wants to go; and where the audience goes, the money will follow. Miami’s multinational experience served as an example that the rest of the state is now emulating.

by Costa Tsiokos, Tue 08/30/2005 11:29pm
Category: Business, Publishing, Radio
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they bottled it
I’m still abstaining from caffeine, opting to ride it out for as long as it’s not a hassle.

So why did I buy the above bottle of mega-caffeine, no-sugar Bawls Guaranexx? Hell, just look at the thing. It’s got to be the most appealing product packaging I’ve ever seen on a supermarket shelf. The bottle could have been full of air, and I probably still would have paid the dollar-fifty for it.

So taken was I by the pretty container, I didn’t even get the double entendre in the name “Bawls” at first; it only sunk in later. Frankly, I think it’s a fairly incongruous match: Award-worthy container design and juvenile product name.

As for the taste test… That’ll have to wait until my caffeine embargo is over. Hope it’ll keep!

by Costa Tsiokos, Tue 08/30/2005 10:34pm
Category: Food
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Is the iPod killer arriving by way of… Apple? The long-rumored iTunes Music Phone, developed by Apple and Motorola, is ready to debut from Cingular Wireless, prompting murmurs of a sea change in the digital music player market.

Apple’s move is a signal that it’s covering the bases in portable devices. Obviously, combining a high-capacity music player with the phone cuts down on the personal clutter. Given the choice, most people would choose the phone as their one essential device.

I haven’t been sold on the merger of music player and phone, for one big reason: Battery life. When phone batteries still can’t hold enough power to function for longer than a couple of hours, guess what: People aren’t going to fritter away that precious juice on music playback (or pocket videogames, or TV, or any of the other mobile phone applications they keep rolling out). Until battery performance allows for several hours of performance, the extras aren’t going to fly.

Still, this new offering is intriguing. I’m really curious about how you’d load up songs:

It was unclear whether the new phone will allow users to download music directly over a cellular Internet connection or if they would have to download songs to a computer and then transfer them to the handset.

One of the restrictions on the iPod is the inability to transfer songs off it to a computer, or to another iPod (there are hacks that make this possible, but realistically, no one but the geekiest of geeks utilize them). Breaking this pattern for an iTunes phone would be a big step, and raise concerns about easy distribution of audio files (i.e., piracy). But it would seem to be a natural to enable song purchases via a mobile handset. I suppose copy restrictions could be built into the whole thing, from the AAC files through to the phone’s firmware.

Anyway, this comes at a time when my own phone’s battery is slowly dying, and my contract is getting close to early-termination-without-penalty status. So I’m tempted by every shiny new toy that comes along. (Actually, the bigger feature priority in a new phone would be a higher-quality camera than what I’ve got, maybe with video capture too.)

by Costa Tsiokos, Tue 08/30/2005 09:11pm
Category: Tech, iPod
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If the meanings of ‘true’ and ‘false’ were switched, then this sentence wouldn’t be false.
-Pete Maclean

Confused enough yet? If not, read further for more self-referential wordplay.

Could there be some relationship here with the works of Rene Magritte and Michel Foucault? There certainly seems to be a common intellectual thread throughout.

by Costa Tsiokos, Tue 08/30/2005 08:22pm
Category: Creative
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