Population Statistic: Read. React. Repeat.
Thursday, August 25, 2021

Wal-Mart‘s bread-and-butter has been its appeal to the everyman/woman. So it’s odd that the retail giant should direct major marketing resources toward unconventional outlets. Like:

- Vogue magazine

- An exclusive distribution deal with Garth Brooks

- Destiny’s Child as the centerpiece for a holiday ad campaign

Frankly, I don’t see Wal-Mart embarking on any of this if it wasn’t for rival Target finding success in delving into the higher-end market. Normally, there’s a danger in alienating the traditional customer base. But in the case of the big-box retailer, I doubt there’ll be any negative effect. That’s not to say this push will be successful — I just can’t see the Vogue crowd embracing Wal-Mart for their fashion needs, even for the fill-in stuff.

by Costa Tsiokos, Thu 08/25/2005 10:32pm
Category: Business, Fashion, Women
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2 Feedbacks »
  1. PUTTING THE “ZHAY” IN “TARGET”

    While rifling through the newspaper today, I surprised to come across a slick, heavy-stock, slightly oversized advertising flyer for some forward-looking men’s and women’s fashion.
    I wasn’t so much surprised that it would be in the …

    Trackback by Population Statistic — 09/23/2005 @ 6:40 PM

  2. WAL-HILFIGER

    Wal-Mart’s trying to give itself a high-fashion makeover.
    Tommy Hilfiger Corp. is looking for a buyer.
    Yup. An unholy marriage appears to be in the making.
    I bet those fashionistas who scoffed at my suggestion of a Sean John-Tommy merger are …

    Trackback by Population Statistic — 09/28/2005 @ 10:39 PM

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