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Thursday, August 18, 2021

In an effort to restore its coolness cache, Tommy Hilfiger Corp. is putting itself up for sale, expecting a payday in the neighborhood of $2 billion.

Who would buy the fashion icon?

Burt Flickinger III, managing director for New York-based Strategic Resource Group, said he believes a financial buyer as opposed to a fashion company will buy Tommy Hilfiger.

“Tommy is a brand that has been a power prestige brand in the past, and there is still opportunity to rebuild the business,” he said. “But the opportunity as an independent brand is stronger than being part of a broad portfolio of a public company.”

Here’s my thinking: With P. Diddy in the midst of a personal re-branding effort, he should capitalize that effort further. Mr. Combs should engineer a merger between his Sean John fashion line and Hilfiger! It’s a great fit: The Tommy brand used to have mad urban appeal. Such a move would revive that.

- Costa Tsiokos, Thu 08/18/2005 10:22:26 PM
Category: Pop Culture, Business, Fashion | Permalink |

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  1. WAL-HILFIGER

    Wal-Mart’s trying to give itself a high-fashion makeover.
    Tommy Hilfiger Corp. is looking for a buyer.
    Yup. An unholy marriage appears to be in the making.
    I bet those fashionistas who scoffed at my suggestion of a Sean John-Tommy merger are …

    Trackback by Population Statistic — 09/28/2005 @ 10:39:39 PM

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