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Thursday, August 18, 2021

In an effort to restore its coolness cache, Tommy Hilfiger Corp. is putting itself up for sale, expecting a payday in the neighborhood of $2 billion.

Who would buy the fashion icon?

Burt Flickinger III, managing director for New York-based Strategic Resource Group, said he believes a financial buyer as opposed to a fashion company will buy Tommy Hilfiger.

“Tommy is a brand that has been a power prestige brand in the past, and there is still opportunity to rebuild the business,” he said. “But the opportunity as an independent brand is stronger than being part of a broad portfolio of a public company.”

Here’s my thinking: With P. Diddy in the midst of a personal re-branding effort, he should capitalize that effort further. Mr. Combs should engineer a merger between his Sean John fashion line and Hilfiger! It’s a great fit: The Tommy brand used to have mad urban appeal. Such a move would revive that.

by Costa Tsiokos, Thu 08/18/2005 10:22pm
Category: Business, Fashion, Pop Culture
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Believing that rampant loitering is bad for business, Tampa is doing away with closing off Ybor’s Seventh Avenue to car traffic on weekend nights.

Hard to imagine it’s been 10 years since the main drag was shut off. I think they jiggered with the commencement time of the roadblock at some point, because it doesn’t feel like that car ban has been there that long.

I really don’t see the point. Having Ybor as a pedestrian mall is part of it appeal, to me. It won’t change things much — the streets are so tightly packed, you can still wander about while dodging cars — but it’ll be different.

And I have little doubt that in a couple of years, someone will lobby to close the street off again, citing declines to local businesses.

by Costa Tsiokos, Thu 08/18/2005 09:54pm
Category: Florida Livin'
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Are you one of those videogame addicts, forsaking television and every other entertainment option in favor of your Xbox or PlayStation?

Then you might as well get paid for your obsession. EA Tiburon, the Electronic Arts subsidiary that’s orchestrating a boom in Central Florida’s videogame industry, is hiring professional game beta testers.

It’s not all screwing around, and don’t expect to get rich:

New games are rife with glitches, and testers are expected to find several each day. Those who don’t lose their jobs, so testers are under pressure. They are considered temporary employees, so they can lose their jobs after a three- or four-month cycle, although they often can get hired again. Pay starts at about $8 an hour.

I don’t see myself hauling out to O-Town for eight bucks an hour. Besides, I doubt they need a beta tester for ports from old Atari 2600 games, which would be my specialty.

But if you’re up for it, email away.

by Costa Tsiokos, Thu 08/18/2005 09:38pm
Category: Business, Florida Livin', Videogames
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When I first learned of Snoop Dogg’s involvement in his sons’ youth football program, I had no idea he would turn into the Pee-Wee version of Al Davis/George Steinbrenner:

Two years ago, Snoop began coaching his son’s team in the Orange County Junior All-American Football Conference, luring children from other squads with his star power. Players watched game video inside a tricked-out school bus equipped with DVD players, TV screens and a booming sound system.

The rapper and sometime actor also made personal phone calls to draw in top talent, and last year his Rowland Raiders went undefeated en route to a league championship. They also went on to win the “Snooperbowl,” held a day before the Super Bowl, and took home custom-made trophies donated by Tiffany & Co. for their effort.

Snoop, whose real name is Calvin Broadus, is taking things to the next level this year, creating his own Southern California league. He lowered fees for joining a team from $175 or more to $100, which covers the cost of cleats and pads. He also loosened residency requirements.

A movie documenting the effort, and titled “Coach Snoop,” is reported to be in the works.

Was it all just groundwork for a big movie payday? Say it ain’t shizzle.

Speaking of which, I can’t resist quoting myself, from that 2003 post:

Imagine some of the playcalling from Coach Dogg: “Okay my chizzles, we’re gonna run the rizzle-dizzle, with a fake-reverse pizzle.” No danger of the other team catching wind of the play, because they probably won’t understand it anyway.

by Costa Tsiokos, Thu 08/18/2005 09:20pm
Category: Celebrity, Football
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Banking on Americans’ love affair with their gadgets, Gannett Company is rolling out a new consumer tech magazine in October, “USA Today NOW Personal Technology”.

I can’t think of a more unwieldy name. Seems like a classic example of collaborative branding — hedging bets by including the flagship newspaper‘s name, while adding a “proactive” word like “NOW” in the mix. And then — oh yeah — a descriptive phrase to round out that too-long title. I can only assume that the “USA Today” part may be de-emphasized, at least visually on the cover.

Anyway, it sounds like the focus of the mag is solid:

The magazine will features buying guides, advice on how to talk to technology sale personnel and a USA Today Tech map that answers the question: “Are people in your county ahead of the tech curve?”

The magazine will also feature a USA Today poll of Americans on the question: “What’s your fear factor with technology?”

Should net plenty of high-profile advertisers.

by Costa Tsiokos, Thu 08/18/2005 08:42pm
Category: Publishing, Tech
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