Last month, it was Jessica Simpson.

This month, it’s Johnny Knoxville.

But despite the tie-in between these two most recent GQ cover models with their starring roles in new release The Dukes of Hazzard, the magazine insists the timing was coincidental.

Not everyone agrees:

Samir Husni, chairman of the journalism department at the University of Mississippi and a magazine consultant, said that the two covers were indicative of a strategy of creating and feeding addiction in readers. By parceling out the stars, magazines can potentially sell two magazines to fans of the film.

“Magazines have learned, rather than give it to you in one dose, they will give it to you one piece at a time. I used to say that a magazine was like a candy bar, you unwrap it and enjoy it, but now they are more like Reese’s Pieces. Rather than eating the whole thing at once, you keep coming back for more.”

I think had Simpson been wearing a Stars and Bars/Southern Cross bikini, rather than the Star-Spangled version shown, it would have been obvious the fix was in.

As it is, I’d be feeling mighty slighted if I were Seann William Scott, aka Duke Boy Number Two. Although to hear some nutjobs tell it, there really were two Duke Boys on these covers.