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Monday, July 25, 2021

It took until the mid-point of this decade, but it seems like ’80s nostalgia is making its predicted onset. Well in advance of Smurfs and Transformers movies, kewpie-doll Brittany Murphy is going to help bring back Jordache jeans.

Shot by photographer Patrick Demarchelier, the print ad features a brunette Murphy wearing a cream knit top and a pair of the dark Jordache Vintage jeans while lying bareback on horse, the label’s iconic symbol. The ad will begin running in national publications in September, running through the holiday season.

Yes, I know what you’re thinking: You can’t believe fashion refugee Jordache is actually still around, a quarter-century after its apex.

I think I may have owned a pair or two of Jordaches, back in the day; peer pressure was a bitch in junior high. I think I delighted in calling them “Jord-ass”, the look you don’t want to know better.

- Costa Tsiokos, Mon 07/25/2005 08:52:13 PM
Category: Advert./Mktg., Movies, Fashion | Permalink |

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  1. Oh man-talk about a flashback. I was only in elementary school when they hit their peak in popularity, but even there all the cool kids were sporting the horse.

    Comment by Monkey McGee — 07/26/2005 @ 12:04:14 PM

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